Private brand T-shirt | Sogo & Seibu Co., Ltd.
Title : ICE
A T-shirt design created for a private brand by Sogo & Seibu, targeting working women in their 20s and 30s.
The brand was developed around the hexagon, a shape with multiple meanings and associations, and this concept was carried through to the T-shirt design.
The concept is “ICE.” Transparent hexagons evoke a variety of images, from ice to urban landscapes, creating a design that remains engaging whether worn or viewed.
PET Bottle Water Label | Toda city hall, Saitama Pref.
Title : The future of Toda city
A label design for bottled water newly launched by Toda City Hall in Saitama Prefecture.
The characteristics of Toda City are expressed through flowing blue lines and a bold Gothic typeface: its geography along the Arakawa River, water drawn from deep wells in the city, and the hopes of Toda residents for the future.
The design highlights the distinctive character of Toda City while incorporating a sense of the future, resulting in a friendly and hopeful visual identity.
Pierre Ferraud Beaujolais Nouveau 2013 | JALUX Inc.
Title : Fresh firmly
The design began with a simple question: What is the true nature of Beaujolais Nouveau?
Wine generally develops greater depth and flavor as it ages. Beaujolais Nouveau, however, is made from grapes harvested in the same year, making it young rather than aged, fresh rather than mature, and fast-paced rather than slow.
These characteristics became the foundation of the design. To express a sense of speed and movement, the circular English typography is arranged as if rolling forward, while the typeface retains a serious and refined character that reflects the quality of the wine.